The Samsung Galaxy S25 Ultra Is the Best Android Has to Offer, but for a High Price
David Nield
Samsung Galaxy S25 Ultra
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- PCMag: 4.5/5
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The Good
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High-end specs -
Impressive build quality -
Pro-level cameras
The Bad-
It’s going to cost you quite a bit -
Not a huge upgrade on the Galaxy S24 Ultra -
Some AI features are gimmicky
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Table of Contents
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Sales are accurate at the time of publication, but prices and inventory are always subject to change.
At this stage in smartphone history – some 18 years after the first iPhone – we’re well used to the popular flagship devices getting minor, year-on-year updates. It’s been a while since one of these upgrades really surprised us, and if you’re looking for innovation, you’re more likely to find it in folding phone tech at the moment.
With that in mind, we largely knew what was coming with the Samsung Galaxy S25 Ultra before it arrived, and we probably already know what’s coming with the Galaxy S26 Ultra next year too: A faster processor, some design tweaks, and perhaps a camera bump.
There is one attempt at innovation in the works—smartphone makers are busy stuffing AI into their devices, perhaps to make up for the relative stagnation in terms of hardware specs—but it’s still not clear if any of us are making much use of these image and text tools.
So while the Galaxy S25 Ultra is undoubtedly one of the best phones of the year – maybe even the best, at least until the iPhone 17 series arrives – the question is whether or not it’s worth your while, especially at such a premium price. I’ve been testing the phone for several weeks now, and here’s what I found.
What’s new for 2025
If you already own a Samsung Galaxy phone and are happy with what you’ve got, your main questions are probably about what’s new about the S25 Ultra, and how it stacks up against the Samsung Galaxy S24 Ultra that preceded it (and which Lifehacker was mostly impressed by).
This year’s model is a little larger, with a screen measuring 6.9 inches rather than 6.8 inches—though the 3,120 x 1,440 pixel resolution remains the same. The display is now tougher than ever, too, thanks to a Corning Gorilla Armor 2 upgrade, but the main improvements are the Snapdragon 8 Elite processor (replacing the Snapdragon 8 Gen 3) and the 50MP ultrawide camera in the quad-lens rear camera setup (replacing a 12MP ultrawide on the previous model).

Credit: Lifehacker
You can probably already see that this isn’t really a compelling upgrade if you already invested in the Galaxy S24 Ultra, but that’s okay. The 2024 flagship had a noticeable redesign, swapping out curved display edges for a flatter aesthetic, so it’s to be expected that Samsung wouldn’t make any big changes in the design this time around. The rear cameras have been given more pronounced rings around the edges, and the corners of the phone are now more rounded (which I like), but that’s about it.
But if you’re coming from an older Galaxy phone—or from another phone series entirely—then the Galaxy S25 Ultra is a different proposition. It boasts performance levels, display technology, and features that are difficult to beat anywhere else, so it’s going to appeal to anyone who wants the best available model right now (and who has the funds to get it).
Design and display
There’s no doubt about it: The Samsung Galaxy S25 Ultra is a good-looking phone. It’s a beautifully crafted block of titanium and glass, and feels very much like a premium device when you pick it up and use it. Personally, I think the many rear camera protrusions look a bit awkward—I prefer the Pixel or iPhone approach of dedicated camera zones—but they certainly keep the camera lenses well protected.
Speaking of protection, thanks to that Corning Gorilla Armor 2 upgrade I mentioned earlier, the Galaxy S25 Ultra should be better protected against knocks, drops, and scrapes, and I didn’t notice any permanent marks appear during my day-to-day use of the phone. Like its predecessor, it carries a IP68 rating: it’s dust tight and water resistant to a depth of 1.5 meters (nearly 5 feet) for up to 30 minutes.

Credit: Lifehacker
As for the 6.9-inch AMOLED display, it’s a stunner—as you would expect from Samsung, given all the company’s previous Galaxy phones, televisions, and OLED tech investments. While the screen technology hasn’t changed from the Galaxy S24 Ultra, there is a new anti-reflective coating that makes the display even easier to see outdoors. This is a screen that’s bright, rich in color, and super-smooth to look at.
As usual, there’s an S Pen included, and an integrated slot to house it in. Somewhat controversially, Samsung has removed the Bluetooth functions from the S Pen this year, so you can’t use it as a remote camera button or to control a slideshow—according to Samsung, the number of people who actually made use of these features was very small, but it still seems an odd choice to remove them.

Credit: Lifehacker
Otherwise, the S Pen works as always: You can use it to make sketches and write notes, or just to give your fingers and thumbs a rest. It feels as well built as the rest of the phone, and slots into place inside the casing with a satisfying click when you’re not using it. I must admit I’ve never really found a use for the S Pen on any Galaxy phone I’ve tested—but your mileage may vary.
In terms of colors, you can choose from Titanium Black, Titanium Whitesilver, Titanium Gray (the model I’m reviewing here), and Titanium Silverblue, all of which catch the eye nicely. It’s not the most adventurous selection of colors I’ve ever come across, but it’ll do.
Camera, performance, and battery life
There’s a Qualcomm Snapdragon 8 Elite chipset running everything here—currently the fastest processor available for Android devices—so the Galaxy S25 Ultra’s performance is as slick and snappy as you would expect. Nothing is going to slow this handset down, and that’s going to be the case for several years, which is reflected in Geekbench scores of 3,159 (single-core) and 9,930 (multi-core).
That processor is paired with 12GB of RAM and either 256GB, 512GB, or 1TB of storage, and it all adds up to a phone that’s a pleasure to use. Apps open in a snap, switching between apps is almost instantaneous, and there’s no lag to be found anywhere. It’s a real reason to spend this much on a smartphone: You can get everything done at top speed.

Credit: Lifehacker

Credit: Lifehacker
As well as being more powerful than previous processors, the Snapdragon 8 Elite is also more efficient, which helps with battery life. The 5,000 mAh-capacity battery is good for a full day of use between charges, even if you’re pushing it with plenty of screen use and location tracking—I found I had around 20 percent of battery left at least after every day of use.
A couple of hours of video streaming at a low volume and maximum brightness knocks the battery down by 8 percent or so, suggesting you’ll get a good 24 hours or so between charges if you’re not doing anything but watching movies. This isn’t breaking any records in terms of battery life, but it’s not something you need to worry about.
What do you think so far?

Credit: Lifehacker

Credit: Lifehacker
For cameras, there’s a 12MP selfie camera on the front, and a quad-lens 200MP+50MP+50MP+10MP rear camera on the back, giving you up to 5x of optical zoom—the same as last year, except for the 50MP ultrawide camera upgrade. It’s a superb setup all-round, capable of capturing top-tier photos and videos in just about any kind of scenario, from low light to close-up shots. Along with the chip, it’s the other big seller here.
Details are crisp, and colors are mostly well-balanced, although the usual Samsung fondness for occasional oversaturation is again evident. Colors do sometimes pop too much, even in night shots, where a more subtle approach would work better. Depending on your tastes, you may need to do a little editing work.
One UI 7 and Galaxy AI
The Galaxy S25 phones are the first to get One UI 7, Samsung’s take on Android 15, and the software comes with a pretty significant visual overhaul this time around. Menus, icons, and dialog boxes take on a cleaner and more refined look, but I still find Samsung’s mobile operating system a little too cluttered in places (the Quick Setting panel takes up almost the whole screen in the Settings app, for instance).
One UI 7 also introduces a couple of handy new features: First, there’s the Now Bar, which is Samsung’s take on Live Activities on iOS, and delivers useful and relevant real-time information straight to your lock screen. For me, it worked best for timers and sports scores, but it can show everything from workout stats to media playback controls.

Credit: Lifehacker
Then there’s Now Brief, which updates several times throughout the day with weather forecasts, details from your calendar, updates about your screen use, and plenty more besides. It’s like a more detailed take on the Now Bar, and will learn your habits over time—so if you always open up maps and a music app while driving, the Now Brief will suggest you set this up as an automated routine.
As with the Galaxy S24 series, there are plenty of Galaxy AI features to explore here, too. They range from the genuinely helpful (converting spoken speech to text) to the pretty pointless (generating text for you—if I’m messaging friends and family, I’d rather use my own words). There’s also the fun stuff, like the drawing assist feature that converts your basic scribbles into more complete works of art, although I wouldn’t buy this phone for that alone.

Credit: Lifehacker
For a digital assistant, Google Gemini comes front and center here rather than Bixby (though you can switch back to Samsung’s AI assistant if you prefer). Google says Gemini is now capable of carrying out multiple tasks across multiple apps, like finding a nearby restaurant and then sending its details to one of your contacts, but this can be a bit hit and miss based on my testing. It’s a neat idea, but it still needs work.
These AI tools will no doubt improve over time, but if you’re not keen on making use of them, they’re easy enough to ignore. Overall, Samsung’s software offering on mobile is better than it’s ever been, but it’s worth remembering that older handsets are going to get One UI 7 too, eventually.
Should you buy the Samsung Galaxy S25 Ultra?
I’ve gone this far without mentioning the price: the Samsung Galaxy S25 Ultra starts at $1,299.99. Without doing any market research—beyond knowing the phones my friends and family have got—that means most people aren’t even going to consider the Galaxy S25 Ultra for their next phone upgrade. No matter how fantastic the handset is, it’s too expensive for many.
If you can afford the Galaxy S25 Ultra, you’re getting a pro-level phone with top-tier features. It’s the fastest and most powerful Samsung phone to date, it has a glorious display and offers a premium build, and it captures fantastic photos and videos too. Add in the software improvements, and its continued support for the S Pen accessory, it’s a mobile package that beats almost anything else at the moment.

Credit: Lifehacker
The only marks against the Galaxy S25 Ultra are that it’s not a huge upgrade over the Galaxy S24 Ultra, and it offers a level of quality and performance that goes above and beyond what most of us really need from a phone. When you’ve got very capable phones available that cost significantly less—not least the standard Galaxy S25 and the Galaxy S25 Plus, by the way—then the question is why you’d spend any more. Even the iPhone 16 Pro Max comes in at $100 cheaper, and the Pixel 9 Pro XL is $200 cheaper.
This is the choice if you want the best smartphone on the market right now and you’re willing to pay whatever it takes. Everyone else can probably hold off, although there is one side benefit to opting for this phone now—given the hardware you’ve got under the hood here, it’s certainly going to last you a long time, which goes some way towards justifying that price.
How long do Black Friday deals really last?
Black Friday sales officially begin Friday, November 28, 2025, and run throughout “Cyber Week,” the five-day period that runs from Thanksgiving through Cyber Monday, December 1, 2025. But Black Friday and Cyber Monday dates have expanded as retailers compete for customers. You can get the same Black Friday sales early, and we expect sales to wind down by December 3, 2025.
Does Apple do Black Friday?
Yes, Apple participates in Black Friday, though you may want to compare their sales with other retailers like Best Buy and Walmart. Apple is offering an exclusive $250 gift card for eligible purchases, but so far, the best Black Friday sale on an Apple product is the M4 MacBook on sale for cheaper than ever.
Does Amazon have Black Friday deals?
Yes, Amazon has Black Friday sales, but prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or refer to guides like our live blog that use price trackers for you. And if you have an Amazon Prime membership, make the most of it.
Are Black Friday deals worth it?
In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything.
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